Ideal Client Guide
Your tool to better marketing as a small business owner
UNLOCK YOUR JOY & SUCCESS
Remember that client who was such a joy to work with that you wish you had more like them? We’ll help you pick them out from the crowd!
This guide will help you understand your ideal client. We will create their persona profile and dive into their mindset to better attract them.
It's easier to love a brand when the brand loves you back.
— Seth Godin
Build your tribe
If you can only serve 10 clients in a month, the best way to begin is choosing which 10 people to serve. Choose people who want what you are offering, who are most open to hearing your message, and will tell other, likeminded people. These are your ideal clients, so be specific.
Persona
A “persona” is a description of an imaginary person that represents your brand’s target audience. It is basically a composite of the most pertinent details of their traits relevant to what you are trying to sell; like buying habits, mindset, favorite brands, etc.
Have you heard of “Brand Voice”?
Your brand voice is how your brand speaks to its audience through copy and what your images/videos portray. Are you speaking in a technical manner (think engineer) or in a relaxed personal way (think your friends)? By understanding the persona of your ideal client, you can create a brand voice that speaks directly to them. You can’t relate to everyone, so relate deeply to your niche. With a strong brand voice, comes more effective marketing.
Let’s get to know the persona of your ideal client!
This will worksheet is designed to help you build a strong brand voice
What does this person like to do for fun?
What content does this person consume?
What shows does this person watch?
Focus on the psychographics:
values, lifestyles, interests…
Look beyond the demographics:
gender, income, location…
Where does this person hang out?
How does this person travel?
What are this person’s spending habits?
The pursuit of the masses will make you boring, because the mass means average. It requires you to offend no one and satisfy everyone. It will lead to compromises and generalizations. Pursue your niche
What brands does this person follow?
What makes this person buy?
What makes this person NOT buy?
Knowing the persona of your ideal client is crucial as it will allow you to create more effective copy, and images that will resonate with them. You wouldn’t speak to someone who is into budget minimalist traveling the same way you would to someone who travels to luxury resorts, would you?
How does this person like to be spoken to?
What are this person’s trigger words?
What are their biggest fears and pain points?
Feeling confident about knowing who your ideal clients are now?
Now it’s time to go and create a marketing strategy targeting this niche of yours! One place to start is going through the copy on your website and social channels. Begin writing in a way that speaks to this group of people. Next, start creating a consistent tone in your images to resonate with your target audience. Now you have the foundation to build your brand around a specific group of people instead of trying to satisfy the masses. Need more help? Get in contact with us below!
Develop a unique experience for your target audience. The way your brand voice is heard truly makes all the difference.
You’re ready to level up!
Need focused help?
We are here to get your brand visuals & copy dialed in!
Chicago / Seattle / Honolulu